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CFO Forum - Essential Skills (CFOF-2)

  • 11/13/2020
  • 8:00 AM - 4:00 PM
  • Online




Executive Education’s CFO Forum seminars provide a convenient, one-stop way for CFOs and those who aspire to be CFOs, to learn about four related topics in a single day.  These forum-style classes feature high-quality presentations and the interactive, executive level colleague-to-colleague approach CFOs have come to expect from Executive Education, Inc. Prepare to perform at an even higher level.


  • Develop a plan for your company’s success
  • Know why the company with the best cost information wins
  • Turn management accounting into a competitive advantage for your company
  • Learn to explain financial concepts in layman’s terms

The 4 Topics Discussed

Beyond Traditional Budgeting:  Using Performance Metrics for Planning and Control

2 Credits, Accounting

Many financial managers wage a constant struggle to keep their projections current and keep their operating managers engaged and focused on their budgets.  This session will show you how to use performance metrics to reduce forecasting work and improve financial control and manager engagement in their department’s numbers. 

Pricing for Profitability: Why Cost Matters

2 Credits, Accounting

Three things can happen in pricing, and two of them are bad.  Overpriced products are a missed opportunity, whereas underpriced products give away your products at a loss.  When sales and accounting personnel fail to work together, the company risks becoming its industry’s “dumb” competitor.  Accountants involved in pricing can help the company understand the difference between “dog” and “gravy” opportunities with knowledge that directly translates into an improved profitability.  You will leave this session understanding why the company with the best cost information wins!

Contemporary Cost Concepts: Understanding Activity-Based Costing

2 Credits, Accounting

Bad cost analysis leads to bad decision making.  Traditional cost accounting provides the average cost of an average product, produced in an average volume and sold to an average customer.  Traditional techniques can be disastrously inaccurate when trying to understand products that are not average in every way.  This session explains activity-based costing and why it gives your company a competitive advantage. 

Communicating Financial Information to Non-Accountants

2 Credits, Accounting

Do you ever get blank looks when you present your company’s financial statements?  Does your board nod knowingly after your presentation, but never seems to have any meaningful questions?  It could be that they have no idea what you are talking about and are just pretending to understand!  Learn how to connect with your CEO, board, fellow managers and team members so they understand your message.  Learn to motivate them to action.  Come hear a veteran CFO tell you how. 

Designed For: 
This seminar is for people who are, or aspire to be, chief financial officers.  We will focus discussions on medium-sized organizations.

Instructor: John Daly, MBA, CPA, CMA, CPIM

Developer: Executive Education, Inc.

Area of Study: 2 hours Management, 6 hours Accounting
Prerequisite: None

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